Image showing a selection of Hand Drawn Social Media Icons

Recruiters Told Not to Believe the Social Media Hype…

0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Pin It Share 0 Filament.io Made with Flare More Info'> 0 Flares ×

So a friend of mine who works in recruitment sent me this article saying that, after the conversations that we have had about Twitter and social networks currently helping my search for graduate jobs I might find it interesting. I did find it interesting, it was a pretty hard-lined view on recruitment which wholly I completely disagree with. So, I decided to add my opinion to the arguments made why I think that these views should be put on the shelf in the museum of recruitment…

“Can you make placements from social media that would be impossible via job boards and other traditional methods?”

Frankly I’m no expert but surely this is the kind of point heard by a lot of people too lazy to get involved with social media. In reality I’m sure you can make placements adequately from job boards and traditional methods, but what is therefore the harm of also looking through social media channels…?

“a lot of wasted time creating and monitoring over-glorified noise”

In many ways I agree, put surely then it’s the tools for looking into these ‘noisy’ channels that is so important, not striking them off although.

“Facebook is undoubtedly important for an entire generation. But despite its dominance a new trend is beginning where people are quietly leaving. Either deleting their accounts, never updating their status or not uploading photos. So it appears Facebook fatigue is setting in, a good indication that it could be a fad.”

Comments like this really do get on my nerves… I’ve had lengthy discussions with many people about Facebook and its current popularity and how it could, and most probably will be superseded or overtaken by a bigger, better offer in the next decade. However the analogy here of “people quietly leaving” seems a very personal point of view, are there any figures to back that up? If there are I’d genuinely be interested in seeing them. Especially seeming as this point then summarises that Facebook ‘fatigue’ has set in and that “it could be a fad”. I think that with 400 million active users, 50% of which access the site every day, then personally, I can’t see it.

“All clients really want is a fast response with the right applicant. Job boards already achieve this, so why change what works?”

A simple answer to this is that times change. I think it’s great that clients [employers] “want a fast response with the right applicant”, but I know that if I were running a business, and someday I hope that I am in a position where I’ll be making decisions like these, surely the ‘right applicant’ should be something more that just meeting the requirements, they should be exceptional.

“One thing will certainly never change in the decade ahead – the importance of real business relationships. Therefore isn’t it time we recognised the best way to build these relationships is to meet people or pick up the phone?”

Now this is what really got me… “One thing will certainly never change in the decade ahead”, oh will it not? Well I entirely beg to differ, I think in this coming decade we will see some of the most revolutionary changes in the past 100 years. But I do wholly agree that there is always a genuine importance for ‘real business relationships’, but my question is, where will these relationships take place? I’d put good money that a lot of this will be online, just look at the commercial dependence on email and its rising use over the last 15 years, who now sends important information solely in the post to get there the next day when it can be with them instantaneously? Also building relationships is vital in business, as a soon-to-be graduate I know this, but it’s not very easy to ‘meet people’ face-to-face especially if they are in positions of power and their time is very valuable; ‘meeting’ them online via email or social networks such as LinkedIn is far more likely.

So therefore I know for me, and I don’t know what everybody else thinks about this? Next time I’m trying to strike up (and build) a ‘real business relationship’ I know that meeting them online will definitely be an angle I will use and I’ll be ‘picking up my phone to check my email, social network and Twitter account’….

Also I purposefully included the title tags in for the links to Facebook, Twitter and LinkedIn above, reading them in the context of this argument was pretty interesting to say the least!

Do you have any opinion on this? If you are involved in recruitment have you experienced the same in your social media endeavours? Please share you opinions below!